HERITAGE

TWO GENERATIONS

The Procalçado® Group was founded in 1973 and was born with the commitment and hard work of José Ferreira Pinto. Believing that "to man nothing is impossible".

Today it has three brands that are references in their respective areas.
For Ever^® is the brand of outsoles and injected footwear of the group.

WOCK^®, has constantly innovated in the world context, in footwear for sectors such as Healthcare and Horeca. LEMON JELLY^® reinterprets classics of women's footwear in thermoplastic, with a huge range of solutions based on the principles of circular economy. 

After more than 45 years of activity, For Ever® supplies some of the main footwear brands, where two generations face with passion, every day, the challenges of a global scale activity.

From generation to generation, the company maintains its family identity, added know-how and an insatiable desire to have the best practices and equipment so that, with the help of employees and business partners, it can make a difference.