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HERITAGE

TWO GENERATIONS

The Procalçado® Group was founded in 1973 and was born with the commitment and hard work of JosĂ© Ferreira Pinto. Believing that "to man nothing is impossible".

Today it has three brands that are references in their respective areas.
For Ever® is the brand of outsoles and injected footwear of the group.

WOCK®, has constantly innovated in the world context, in footwear for sectors such as Healthcare and Horeca. LEMON JELLY® reinterprets classics of women's footwear in thermoplastic, with a huge range of solutions based on the principles of circular economy.


After more than 45 years of activity, For Ever® supplies some of the main footwear brands, where two generations face with passion, every day, the challenges of a global scale activity.

From generation to generation, the company maintains its family identity, added know-how and an insatiable desire to have the best practices and equipment so that, with the help of employees and business partners, it can make a difference.